Most of the recast focused on digital advertising clauses, reflecting the complexity of this sector for distributors and the importance they attach to reviewing their agreements on these services. ISBA ensured that improvements to issues such as digital, brand security, ad fraud, visibility and verification complied with JICWEBS standards. Sam Tomlinson, PwC, said: “PwC is a neutral independent party that is committed to providing a trustworthy advertising ecosystem that works for all participants, including advertisers, agencies, media owners and ad-tech. We welcomed the constructive engagement of all agencies and IPA in support of the second version of the ISBA Media Framework and accompanying guides, and believe they will quickly become a reference for global best practices. “The need for media agencies and clients to coordinate their interests is greater than ever,” Morrison said. Feedback from the agency`s community showed that version 1 of the framework has really improved their conversations with clients on key issues, we are confident that version 2 will allow for deeper dialogue and put the parties on the path to stronger and lasting relationships. As a companion to the report Media Transparency: Prescriptions, Principles, and Processes for Advertisers, ana, in collaboration with its General Counsel Reed Smith LLP, has developed a media agency Master Media Planning & Buying Services Agreement (version 2.0) that can be used by advertisers to develop their own agency contract. ISBA has worked closely with its members, experienced lawyers and experienced media advisors to bring out key topical issues. They found that many media agency contracts currently in use lacked protection with regard to transparency issues and key details, including digital issues and, in particular, click fraud, visibility, verification and brand security, so media agencies did not have a significant overview of customer expectations. Fifty members were consulted in the development of the second version. The framework was designed as the starting point for negotiations between the client and the media agency that allow for the adaptation to specific requirements….
Posted on 2021-09-09 by death